Last Updated: January 28, 2026
River Ternary (“River Ternary,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it through this Privacy Policy. This Policy explains how we collect, use, disclose, and safeguard your information when you visit https://riverternary.com (the “Site”), including any related content, services, consulting offerings, digital products, newsletters, and communications.
By accessing or using this Site, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of the Site.
1. Information We Collect
Personal Information You Voluntarily Provide
We may collect personal information that you voluntarily provide, including but not limited to:
- Name
- Email address
- Mailing address (if applicable)
- Payment information (processed securely through third-party providers)
- Any information you submit through contact forms, intake forms, questionnaires, comments, or email communications
You are not required to provide personal information to browse the Site, but certain features may not be available without it.
Automatically Collected Information
When you visit the Site, certain information may be collected automatically, including:
- IP address
- Browser type and version
- Device type
- Operating system
- Pages viewed and time spent on pages
- Referring website
This data is collected using cookies, log files, pixels, and similar technologies.
2. How Your Information Is Utilized
We may use the information we collect to:
- Provide and operate the Site
- Respond to inquiries and communications
- Deliver newsletters or updates you have subscribed to
- Provide consulting services or digital products
- Process payments and transactions
- Improve website performance and user experience
- Analyze usage patterns and trends
- Comply with legal obligations
- Protect against fraud, abuse, or unauthorized access
We do not use your personal information for purposes other than those described without your consent.
3. Cookies and Tracking Technologies
River Ternary uses cookies and similar tracking technologies to enhance user experience and analyze Site performance.
Cookies may include:
- Essential cookies necessary for Site functionality
- Analytics cookies (e.g., Google Analytics)
- Affiliate tracking cookies to properly attribute commissions
You may disable cookies through your browser settings. However, some features of the Site may not function properly.
If you are located in the EU, UK, or California, you may be presented with a cookie consent banner allowing you to manage non-essential cookies.
4. Email Communications
If you subscribe to our newsletter or opt into communications:
- You may receive emails related to content updates, offerings, or announcements
- You may unsubscribe at any time using the link included in each email
We do not sell or rent email addresses.
5. Affiliate Links & Third Party Services
River Ternary participates in affiliate marketing programs. Clicking on affiliate links may result in cookies being placed on your device by third-party vendors to track purchases.
We may also use third-party service providers for:
- Website analytics
- Email marketing
- Payment processing
- Hosting and security
These third parties have their own privacy policies and are responsible for their data practices. River Ternary is not responsible for third-party privacy practices.
6. How We Share Your Information
We do not sell, trade, or rent your personal information.
We may share information only:
- With trusted service providers who assist in operating the Site
- To comply with legal obligations or lawful requests
- To protect rights, safety, or property
- In connection with a business transfer, merger, or restructuring
7. Data Retention
We retain personal information only for as long as necessary to:
- Fulfill the purposes outlined in this Policy
- Comply with legal, accounting, or regulatory requirements
Client-related records associated with consulting services are retained for a limited period and securely destroyed in accordance with our internal retention practices.
8. Your Privacy Rights
General Rights
Depending on your location, you may have the right to:
- Access personal information we hold about you
- Request correction of inaccurate data
- Request deletion of your personal information
- Withdraw consent where applicable
Requests may be submitted to: hello@riverternary.com
California Residents (CCPA/CPRA)
California residents have the right to:
- Know what categories of personal information are collected
- Request access to or deletion of personal information
- Opt out of the “sale” or “sharing” of personal information (River Ternary does not sell personal information)
Requests may be made via email. Verification may be required before fulfilling requests.
European Union / UK Residents (GDPR)
If you are located in the EU or UK, River Ternary processes personal data based on:
- Consent
- Legitimate interests
- Contractual necessity
- Legal obligations
You may request access, correction, restriction, portability, or erasure of your data. You also have the right to lodge a complaint with a supervisory authority.
9. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect personal information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
10. International Data Transfers
River Ternary is based in the United States. If you access the Site from outside the U.S., your information may be transferred to and processed in the United States, where data protection laws may differ from those in your jurisdiction.
11. Children’s Information
River Ternary does not knowingly collect personal information from children under the age of 13. If such information is discovered, it will be promptly deleted.
12. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated “Last updated” date. Continued use of the Site constitutes acceptance of any changes.
13. Changes to This Privacy Policy
If you have questions or concerns about this Privacy Policy or your personal data, please contact: